Our Story

"The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart."  -Helen Keller

My name is Grace, and I'm the owner and founder of Shop Gracie! This business was born out of a desperate need for a creative outlet. I worked as a part time waitress and attended community college as a freshman, and I needed another place to express myself besides work and school. So I started a small Instagram boutique to sell my second-hand clothing pieces. It was during this short time that I discovered a true passion and love for making people happy. My little Instagram boutique was intended to just be a place to sell preloved clothes, but it became so much more than that. I found myself staying up all night working on my little closet-sale shop for little to no profit. Some of my friends thought it was a waste of time, but I never gave up and continued to pursue my passion. The endless time and effort was all worth it because the girls who bought from me made it worthwhile.

Nothing gave me more satisfaction than seeing them excited to receive their packages. Nothing made me happier than knowing that someone living in another part of the world was feeling beautiful and confident in the clothes I sent them. These girls were so supportive and looking back now, it's evident that my hard efforts combined with their support formed a solid foundation for the company.

That small beginning turned into a big dream of owning an online retail store, and with my little bit of savings, I took a leap of faith. I wanted to fill a void in the women's retail market and dreamt of creating a place that not only offered unique, high quality styles at affordable prices, but also felt personal and real and different. It seemed that every store I shopped at was either way overpriced or sold clothes that were affordable but poor quality. So I asked my customers what they wanted to see in the store and then went on the hunt to fulfill their wishes. To make it feel like it was just as much their store as it was mine.  

Shop Gracie was officially established in March 2014 and has quickly grown to be the brand that it is today! We now ship from our warehouse in Hawaii to not only within the USA but to places all over the world! Without a doubt, this has been the most challenging yet fulfilling experience of my life. I live and breathe this store, and my heart and soul goes into every aspect of it. From the selection of inventory, to the quality of our service, to every outfit photo - my heart is fully on display. Managing a company is not easy and it takes a lot of hard work, mental/physical energy, and time. But it is the most satisfying feeling - knowing that you love our collections just as much as I do. Every item is personally chosen just for you, and I truly hope you feel the passion that my amazing staff and I are constantly pouring into this brand every day.

Thank you so much for your support, without customers like you we wouldn't be able to do what we do! I hope you feel beautiful and inspired today!